Humans of KOAF



Farming is OUR way of life.

Mr. Dinesh Kedia ~ Crop Scientist, Plant Whisperer.

Accomplishments: Founder @Kedia Organics, Chief Stock Broker @BSE, President @Lions Club of Kalyan.

Say hi...
“Namaste. I am Dinesh Kedia, 3rd generation Farmer from the Kedia Family Tree, & the Founder of Kedia Organics. It’s very nice to meet you. When I was little, Pure & Desi food was all I knew. Through my humble venture, I wish to bring back the same good old days for our children and grandchildren. The love for farming runs in our Blood. My father and his father before him were Farmers on small family land. But I always wished to go one step further to share the goodness of Organic with you all. I have always preferred to personally oversee the ongoings of our farms. I visit our Kalyan farm at 5:30 every morning to check on our greens, instruct our farmers, delegate tasks to my family and perform quality checks. Visit our Farm someday.
I’ll be happy to take you on a tour myself.”

Get to know him better..
Our Lead Farmer is a Philanthropist Soul. He has a way with plants. Whatever he sows, grows. Always! His idea for KOAF is simple- “We must share the bounties nature bestows upon us. People should benefit from our produce, irrespective of profits.” KOAF is his life’s work and he’s on a mission to share his love for Organic Food & truly help people lead a healthier lifestyle.

Mr. Nitin Kedia ~ Master of Organic Arts, Chief Inspiration Officer.

Accomplishments: Co-founder @Kedia Organics, Stock Broker @BSE, Farmer Educator.

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“Hi! I’m Nitin. It’s me you’ve been listening to all this while. (if you read Our Story) It’s great to finally introduce myself. I’m the 4th generation farmer from the Kedia Family Tree and the Co-founder of Kedia Organics. My journey can be described in 3 words: Finance to Farming. My time in the U.K inspired me to look for a realistic solution to our problem of Chemical Farming. I wanted to find ways to battle this toxic “conventional” method and bring back the good old natural processes that helped our ancestors live a long and disease-free life.
My role at KOAF involves partnering with organic farms across India to make the best organic produce available for our customers. It takes me across India to meet farmers and educate them on the benefits of Organic & Primitive Growing Practices. 60% of the conventional farmers we educated have switched to Organic farming. I consider that our biggest achievement. This keeps me on the lookout for technologically advanced solutions to make our farm, our produce, our service, and our partnerships a class-apart. I hope you can now enjoy every meal knowing that your Family Farmers will grow only the best for you.”

Get to know him better..
Our Lead Farmer is a Philanthropist Soul. He has a way with plants. Whatever he sows, grows. Always! His idea for KOAF is simple- “We must share the bounties nature bestows upon us. People should benefit from our produce, irrespective of profits.” KOAF is his life’s work and he’s on a mission to share his love for Organic Food & truly help people lead a healthier lifestyle.

Mrs. Prerana Kedia ~ Packaging Queen, Supply Chain Wizard.

Accomplishments: Co-founder @Kedia Organics ,Multi-tasking Super-mom. Makes hard work look easy as a breeze.

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“Hello. I’m Prerana. It’s lovely seeing you here. You guessed it right, like Nitin, I also have a background in Finance with no formal training in Farming. But my husband & father-in-law’s passion inspired me to learn more about it each day. After years of studying, planning, and trial, I’ve created a system to ensure that your family receives only freshly picked produce, packed safely and sustainably. My day to day duties involve coordinating with partner farmers and obtaining the finest organic produce from farms across India. We hate the idea of precious food going to waste, thus, I instruct our on-farm team & partners to only harvest fresh quantities to fulfil everyday orders.
These fresh batches go to our pack-house where we sanitize, pack, and dispatch your order. We opt for eco-friendly & biodegradable packaging to reduce our Carbon Footprint. Certifications, photography, and social media management also fall under my purview. It brings me great joy to know that we are creating change, no matter the pace. Our family proudly contributes to the Organic Slow-Food Revolution and we invite you to be a part of our journey.”

Get to know her better..
Prerana exemplifies multi-tasking. She manages the Kedia House, her toddler, and the Kedia Business like it were Sunday brunch! She plays a critical role in packaging, procuring all our organic certifications, keeping up compliances, and creating systems that make sure everything is done by the book. She is the brains behind our operation.

Mrs. Pooja Gupta ~ Master Influencer, President of Pep-talks.

Accomplishments: Successful Mom Boss. Makes BIG things happen.

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“Hey! It’s Pooja Gupta. I’m so glad you’re here. You must think, Woah! What a family!. I know. But farming isn’t simply tradition to us. It’s our Passion. It completes us in ways we cannot fully describe. Naturally, Kedia Organics holds a special place in my heart. I was an active member before my marriage, and I’ll always be.
I manage Customer Relationships, and Influencer Marketing here & I feel proud to say that some of the most loved celebrities are now regular clients. But it wouldn’t have been possible without your support and love. Please feel free to reach out if you’d ever like to partner with us, or simply get to know us.”

Get to know her better..
Pooja exudes confidence in everything she does. She pushes us to dream bigger. The way she approaches people, forms genuine connections, and makes it happen; is simply beyond us. Never afraid to experiment and go the extra mile. She’s effortlessly raising two beautiful daughters, managing her affairs at home, and actively helping KOAF grow. If that’s not the definition of a BAWSE, we don’t know what is.

Nitaraa Kedia ~ Chief Tasting Officer, Mulberry Specialist.

Accomplishments: Can run really fast around the farm and not get tired. Eats all her Greens. Picks the sweetest Mulberries.

Say hi...
“Hi! I’m Nitaraa. And you? I see that you’re here to say hello. Do you like Mulberries? I love them very much. They are the best thing about our farm. So yummy! I think you should try them. And mom says you should always eat your greens. So try those too. I pluck them on my own when I’m at the farm, and we cook them together. Oh! You haven’t met Ruby! She is the best dog in the world and we love her the most. Will you come to visit our farm? I’ll show you our mulberry bushes and introduce you to Ruby. I promise she won’t bark. See, how cute."

~ Chief Barking Officer.

Wuuf! I’m Ruby. I have 12 yrs old of experience barking at strange outsiders and keeping our farm safe. Nitaraa is my best friend and I love her to bones! If she says you can visit our farm.

Get to know the dynamic duo..
Nitaraa is our 4.5-year-old Chief Taster. She checks the quality of all our fruits by taking bites out of freshly plucked produce. Nothing gets dispatched without her approval. She has a fascination for our Cows and loves to talk to them. She also lectures us about how to farm better! ~ Making of a CEO right here.
Nitaraa and Ruby are the biggest entertainment on the farm. Ruby loves to bask in the sun and scare pests away. Follows Nitaraa everywhere and is extremely protective of her. She guards the farm 24x7 and has proven to be the best security system. Ever.

Mrs. Madhu Dinesh Kedia ~ Director of Dairy, Chief of Ghee.

Accomplishments: Successful Mom Boss. Makes BIG things happen.

Say hi...
“Namastey. I’m Madhu Kedia. So happy to welcome you here. I’m glad you’re eating right. But, I believe Organic Food is incomplete without Rich Dairy. As a child, I learned age-old Dairy secrets passed on to my mother by hers, and hers before that. I’ve used that knowledge to further perfect our Dairy formulations. I’m sure you’ll fall in love at first bite- because our Ghee, Makkhan, Paneer, and White Butter are made with the Purity of Gir Cow Milk & the Richness of History. Write to us and tell us what you think."

Get to know her better..
The boss of our boss quietly gets her work done. Despite being a homely soul she is extremely dedicated to our cause. Thin-Ghee problems? We don’t have them, thanks to her. She’s perfected the formula for the Richest Danedar Ghee ever! You have to taste it to know what we mean.